The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success
MP3•Episode home
Manage episode 469623225 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿 In this episode of eCommerce on Tap, we break down: ✅ Pura Vida’s origin story and early growth strategy ✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise ✅ The power of ambassador networks in scaling an eCommerce brand ✅ Transitioning from bracelets to a full jewelry and apparel line ✅ The challenges of adapting to new platforms like TikTok ✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida
…
continue reading
105 episodes
MP3•Episode home
Manage episode 469623225 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿 In this episode of eCommerce on Tap, we break down: ✅ Pura Vida’s origin story and early growth strategy ✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise ✅ The power of ambassador networks in scaling an eCommerce brand ✅ Transitioning from bracelets to a full jewelry and apparel line ✅ The challenges of adapting to new platforms like TikTok ✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida
…
continue reading
105 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.