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Wellness Tracking Unlocked: The Story of Oura
Manage episode 412663767 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic. 👉 Tune in to explore key insights from the saga of Oura: - Founder Foresight: Learn how the founders' commitment to health and technical innovation led to significant research challenges, early struggles with funding, and incredible Kickstarter success. - Pandemic Pivo*: Discover how Oura leveraged the COVID-19 pandemic as a catalyst for growth, providing essential data for early detection – an exemplary showcase of agility in business strategy. - Leadership Lessons: Unpack the pivotal moments under new CEO Tom Hale, the launch of Gen three, and the sobering reminders of anticipating customer responses and the criticality of robust customer service. 📋 3 Key Takeaways: 1. Resilience in R&D: Oura's three-year dedication to product development underscores the importance of perseverance and a deep understanding of market needs in tech entrepreneurship. 2. Strategic Growth: The company's shift from a product to a platform signifies the potential for expanding services, consumer engagement, and partnerships, even in challenging, competitive landscapes. 3. Customer-Centricity: Oura's experience with the rollout of Gen three and subscription plans reminds us that listening to and preparing for customer feedback is paramount for product and brand longevity.
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Manage episode 412663767 series 2106234
Content provided by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Nathan and Aaron take us through the founders' vision of combining technology with wellness, the challenges of bringing a highly technical product to market, and the whirlwind of growth and strategic pivots the company faced amidst a global pandemic. 👉 Tune in to explore key insights from the saga of Oura: - Founder Foresight: Learn how the founders' commitment to health and technical innovation led to significant research challenges, early struggles with funding, and incredible Kickstarter success. - Pandemic Pivo*: Discover how Oura leveraged the COVID-19 pandemic as a catalyst for growth, providing essential data for early detection – an exemplary showcase of agility in business strategy. - Leadership Lessons: Unpack the pivotal moments under new CEO Tom Hale, the launch of Gen three, and the sobering reminders of anticipating customer responses and the criticality of robust customer service. 📋 3 Key Takeaways: 1. Resilience in R&D: Oura's three-year dedication to product development underscores the importance of perseverance and a deep understanding of market needs in tech entrepreneurship. 2. Strategic Growth: The company's shift from a product to a platform signifies the potential for expanding services, consumer engagement, and partnerships, even in challenging, competitive landscapes. 3. Customer-Centricity: Oura's experience with the rollout of Gen three and subscription plans reminds us that listening to and preparing for customer feedback is paramount for product and brand longevity.
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Similar to Ecommerce on Tap by Sourcify and Izba Consulting
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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