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Personalizing the On-Site Experience To Drive Conversions With Csaba Zajdó of OptiMonk
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Csaba Zajdó is the CMO and Founder of OptiMonk, a software company that helps ecommerce businesses increase sales and drive conversions. OptiMonk offers companies customer-specific laser-targeted messaging aimed directly at existing and new customer acquisitions delivered at just the right moment. As a serial entrepreneur, he spent his entire career building and optimizing ecommerce sites to drive conversions. Csaba is also the CEO and Founder of Innonic and the Founder of Shoprenter. He’s helped launch thousands of online stores, is a regular speaker at ecommerce conferences, and is the author of numerous articles and studies.
In this episode…As an ecommerce brand, it’s crucial to personalize the customer experience. Yet, businesses often disregard their landing pages or on-site ads and lose potential customers, leaving money on the table. So, how can you optimize your website to drive conversions and increase sales?
To start, Csaba Zajdó recommends implementing a strategy for lead captures. This involves personalizing your site’s pop-up ads to solve individual problems. Next, incentivize the click by offering a discount or reward to gain specific knowledge about the customer. With personalization as an alternative to generic pop-up ads, you can effectively upsell, convert, and engage with your users.
In this episode of the eCommerce Profits Podcast, Joshua Chin interviews Csaba Zajdó, CMO and Founder of OptiMonk, about personalizing the customer experience to drive conversions and leads. Csaba explains the impact of website personalization strategies, his three-step process for personalizing the user experience, and advice for entrepreneurs launching startups.
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