In this episode of Edinburgh Business Stories, we’re joined by Ross and Craig Davidson; brothers, business partners, and the team behind Dofos, one of the city’s most iconic independent pet retailers. Ross and Craig talk about the early days, including how they turned a cupboard into a grooming salon with nothing but YouTube and grit, and how lockdown helped cement their place in the local community. Throughout it all, they’ve focused on doing things the right way—even when it’s harder. If you’re building a brand rooted in values, thinking about succession in a family business, or just love hearing how people grow something special in their own way, this is one to watch.