You can take inspiration from other communities and things you learn at conferences, but you simply can’t copy/paste what others are doing…it just won’t work. And that’s where Main Street America comes in, to help historic downtowns re-energize!

Joi Cuartero Austin and I discuss Main Street America’s hyper-local support, strategic doing vs. strategic planning, and leaning into your strengths.

Key Takeaways:

• Incremental changes can lead to big wins over time.
• ALL parts of a community need to “click” together.
• Behind-the-scenes of the 4-point approach MSA uses.

About the Guest:

Joi Cuartero Austin is the Senior Program Officer for Economic Vitality at Main Street America. You can connect with Joi on LinkedIn (linkedin.com/in/joi-cuartero-austin-cecd-2287976) and learn more about Main Street America on their website (mainstreet.org)

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.