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Episode 148: Liz Allan and Simon Allan - The EV Test Drive Experience: What Dealerships Must Get Right.
Liz Allan is joined by Simon Allan, a seasoned motor trade professional with over 21 years in dealership roles, including at Renault, Mini, and BMW. Together, they delve into what it truly takes to support EV adoption at the showroom level, and why the test drive isn’t just about selling a car, but also about re-educating a driver.
From explaining regenerative braking and the absence of engine noise to addressing concerns of first-time automatic drivers and debunking public charging misconceptions, Simon shares why empathy, patience, and preparation are non-negotiable. He outlines why salespeople need to slow things down, ditch the jargon, and ask better questions, like whether the customer has off-street parking or understands how EV charging works.
They also explore the impact of retro-styled EVs, such as the Renault 5, on winning over petrolheads, and how sales teams can raise the bar to meet the expectations of today’s EV-curious drivers.
Quote of the Episode
“When you're selling an EV, you're not just selling a car, you’re often un-teaching 20 years of driving habits. Empathy and patience make all the difference.”
— Simon Allan
Simon Allan Link:
LinkedIn: https://www.linkedin.com/in/simonallan1414
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