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10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.
🎁 Get 12 Strategies to Increase AOV - Free Checklist!

You’ll learn five proven tactics:

  • Use tiered discount codes.
  • Offer creative free gift thresholds.
  • Add upsell and cross-sell ideas.
  • Promote profitable payment & shipping methods.
  • Provide early access for VIP.

Learn what works and what doesn’t from real eCommerce brands, so you can improve your BFCM campaigns.

🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!

Claim your free email marketing audit!

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Chapters

1. 5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails (00:00:00)

2. Strategy 1 - Tiered discounts (00:09:56)

3. Strategy 2 - Free gift thresholds (00:15:27)

4. Strategy 3 - Up-sell & cross-sell (00:23:51)

5. Strategy 4 - VIP early access (00:29:39)

6. Strategy 5 - Profitable payment & shipping methods (00:31:03)

7. Bonus strategy (00:40:26)

204 episodes