Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails
Email Einstein Ingenious eCommerce Email Marketing by Flowium
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10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.
🎁 Get 12 Strategies to Increase AOV - Free Checklist!
You’ll learn five proven tactics:
- Use tiered discount codes.
- Offer creative free gift thresholds.
- Add upsell and cross-sell ideas.
- Promote profitable payment & shipping methods.
- Provide early access for VIP.
Learn what works and what doesn’t from real eCommerce brands, so you can improve your BFCM campaigns.
🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup!
Chapters
1. 5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails (00:00:00)
2. Strategy 1 - Tiered discounts (00:09:56)
3. Strategy 2 - Free gift thresholds (00:15:27)
4. Strategy 3 - Up-sell & cross-sell (00:23:51)
5. Strategy 4 - VIP early access (00:29:39)
6. Strategy 5 - Profitable payment & shipping methods (00:31:03)
7. Bonus strategy (00:40:26)
204 episodes