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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How to Pick a Name for an eCommerce Business: 12 Best Practices
Email Einstein Ingenious eCommerce Email Marketing by Flowium
Manage episode 407763056 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.
Watch the full episode!
You’ll Learn
- The story behind Flowium’s brand name
- The first thing to consider when picking a name for your business
- Domain value: Andriy and Vira’s insights on pricing
- Best advice on validating your brand name
- Amazon’s original name and why Bezos discarded it
- The technical advice for choosing a strong brand name
- One thing to consider if you want to go international
- 3 techniques for crafting stand-out brand names
- Trademark and why it’s crucial to register your brand
- 4 key resources for choosing a brand name + a walkthrough on how to use them
Chapters
1. How to Pick a Name for an eCommerce Business: 12 Best Practices (00:00:00)
2. Picking a Business Name (00:00:18)
3. Choosing a Memorable Company Name (00:14:20)
4. Importance of Trademarks and Naming Resources (00:29:49)
5. Techniques for Creating a Business Name (00:39:17)
6. Skincare Brand Name Contest (00:54:10)
203 episodes
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