Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Klaviyo Pricing Updates: What It Means for Your Email Strategy
Email Einstein Ingenious eCommerce Email Marketing by Flowium
MP3•Episode home
Manage episode 473246802 series 2972195
Content provided by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vira Sadlak & Andriy Boychuk, Vira Sadlak, and Andriy Boychuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
3 - Klaviyo’s new pricing is here—are you ready?
In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.
Watch a Free Klaviyo Mastery 3.0 Course here!
You’ll Learn About
- How to handle large lists with low engagement
- Klaviyo’s new Automatic Downgrade feature
- Key list-cleaning metrics to watch
- How Klaviyo price increase will affect SMS profiles
- Why you shouldn’t over-invest in your Sunset Flow
- How to clean your list: a step-by-step guide
- Immediate steps to protect your performance
Chapters
1. Intro (00:00:00)
2. Why we recorded this episode (00:01:41)
3. Key changes in Klaviyo pricing (00:02:23)
4. What to do if you have a large email list? (00:06:45)
5. Will Klaviyo pricing increase again in the next few years? (00:09:00)
6. Auto-upgrade and auto-downgrade options explained (00:11:23)
7. Should brands adjust their email marketing strategies? (00:14:36)
8. Does this impact SMS profiles? (00:16:26)
9. Key metrics to monitor your account’s health (00:18:48)
10. How to clean up your email list (00:20:37)
11. How to optimize your Sunset Flow (00:25:47)
12. How Orita.ai can help (00:28:36)
13. Episode summary (00:33:32)
203 episodes