Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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This vs. That: Guessing the Winning Options in A/B Tests
Email Einstein Ingenious eCommerce Email Marketing by Flowium
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177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.
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You’ll Learn
- Discount vs. No discount in the hero image
- One vs. two CTA buttons in opt-in forms
- Short- vs. long-form campaigns
- Dark vs. light mode for CTR
- Lifestyle vs. product images in the hero image
- An image of a model vs. the image of the brand’s CEO in an opt-in form
- The secret tool we’re testing at Flowium for A/B testing
Resources Mentioned in This Episode
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