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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Sam Benton, co-founder of Mad Masters, shares a career-shaping error many ambitious marketers will recognise: believing you know it all and avoiding help until reality proves otherwise.
He explains why pricing is a feeling, not a number, how KFC’s box-meal flop only succeeded after they doubled the price, and the pitch-room mistake where an Experian logo appeared in an Expedia meeting but still led to a client win. Sam explores herd effects, talk-trigger moments like hotel cookies, and the idea of “reverse benchmarking” to turn competitor weaknesses into creative strengths.
You’ll learn how to build a culture that encourages risk-taking, use the SCARF model to motivate teams, and reframe pricing without relying on discounts. This episode is a reminder that the smartest marketers fail first, learn fast, and stand out by thinking differently.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
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Chapters
1. Setting The Stage: Standout Marketing (00:00:00)
2. Mad Masters: Origin And Format (00:03:43)
3. Pricing As Perception, Not Math (00:06:47)
4. Anchoring, Menus, And Wine Psychology (00:11:27)
5. Three Pillars: Behaviour, Creativity, Data (00:14:07)
6. Creative Thinking And Incubation (00:17:53)
7. Safety, Shared Language, And Culture (00:22:28)
8. SCARF Model For Teams And Brands (00:25:13)
9. Career Mistakes And Humility (00:27:43)
10. Reverse Benchmarking And Hospitality (00:31:23)
11. Talk Triggers, Cookies, And ROI (00:35:43)
12. Herd Behaviour And Long-Term Brand (00:40:23)
13. How To Join Mad Masters (00:42:38)
14. Who To Read In Behavioural Science (00:44:33)
15. Rory Stories, TikTok, And Influence (00:46:33)
16. Future Guest Recommendations (00:48:38)
117 episodes
