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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated.
Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s own stat, not mine).
From ditching law school, to producing TV ads, to mastering LinkedIn, Sarah’s career says one thing loud and clear: LinkedIn isn’t social media, it’s a networking machine. And if you’re still treating it like Facebook in a suit, you’re doing it wrong.
Is this a smart move or a marketing mistake?
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
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LinkedIn
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TikTok, YouTube
Chapters
1. Marketing Fails and Podcast Introduction (00:00:00)
2. Sarah's Journey from Law to LinkedIn (00:02:56)
3. The Pandemic Pivot to Employee Advocacy (00:05:27)
4. Personal Profiles vs Company Pages (00:08:21)
5. LinkedIn as a Networking Party (00:13:33)
6. The T.R.U.S.T Framework Explained (00:22:12)
7. LinkedIn Pet Peeves and Content Issues (00:28:32)
8. Building an Employee Advocacy Programme (00:37:57)
9. Hiring Mistakes and Lessons Learned (00:45:52)
10. Managing Employee Social Media Behaviour (00:50:37)
118 episodes
