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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Andrew Bloch shares the challenging story of opening Frank PR's New York office after successful expansion to Manchester, Glasgow, and Sydney. What started as a promising venture with moderate success ultimately became a significant business lesson about knowing when to walk away.
• American business culture proved vastly different despite sharing the same language
• US clients expected much larger account teams - one "small boutique agency" had 35 people on a single account
• American executives would readily agree to meetings but rarely convert to business
• US candidates interviewed exceptionally well regardless of actual skills or experience
• Frank's disruptive UK approach didn't resonate with the more conservative US PR market
• The New York office became a drain on the London headquarters despite being marginally profitable
• Making the tough decision to close the office was painful but necessary
• Sometimes acknowledging failure and moving on is the strongest business decision
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Chapters
1. Introduction to Frank's Failures (00:00:00)
2. American Dream vs Reality (00:02:05)
3. Cultural Differences in Business (00:03:24)
4. Making the Tough Decision (00:05:27)
5. Reflecting on Failure and Growth (00:08:07)
118 episodes
