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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels.
We share a practical roadmap for turning employees into influential voices. Learn how to create strong LinkedIn profiles, develop consistent content, and use nano-influencers to boost visibility without chasing massive audiences. We cover how to overcome executive resistance, measure success, and keep programs focused using a simple one-page strategy. You’ll also hear how friendly internal competition can accelerate adoption and results. If your thought leadership isn’t working, this episode shows how your people can turn it around.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
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TikTok, YouTube
Chapters
1. The Reality of Failed Thought Leadership (00:00:00)
2. Understanding Trust Decline in Media (00:05:11)
3. The Power of Employee Influence (00:10:21)
4. Building an Influencer Profile (00:16:07)
5. Creating Expert Content Strategy (00:25:57)
6. Implementing a B2B Influence Package (00:35:42)
7. Overcoming Common Challenges (00:48:47)
8. Professional Support Options (00:52:27)
119 episodes
