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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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When Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watched something shocking: their clients’ sites still ranked high, but traffic plummeted overnight. The cause? AI summaries stealing clicks before users ever reached their pages. In this episode, Chris and Will reveal how a 50% traffic crash exposed the myth that “rankings = revenue,” and how they pivoted to GEO, meaning Generative Engine Optimization. From an awkward AI hallucination that invented a fake client to the discovery that authority beats keyword every time, they share the playbook that rebuilt visibility and leads. Learn how to make your brand the cited source inside AI answers, not the forgotten footnote. This is the new marketing reality: adapt your SEO to AI or risk disappearing entirely.
Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈
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Follow Chris Norton:
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Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube
Chapters
1. Rankings Up, Clicks Down (00:00:00)
2. AI Overviews Reshape Search (00:01:51)
3. Hosts And Agency Credibility (00:04:46)
4. What GEO Really Means (00:10:01)
5. Traffic Drops, Lead Quality Rises (00:14:11)
6. Zero‑Click Behaviour Becomes Normal (00:20:27)
7. Brand Trust Over Performance Tactics (00:27:07)
8. Authority Gap And Signals (00:31:47)
9. On‑Site Structure And Experts (00:38:47)
10. Off‑Site Citations And Reviews (00:43:27)
118 episodes
