In this episode of Biz Buzz, marketing expert Craig Andrews reveals how to craft content that effortlessly guides customers toward a purchase. Learn how to shift their mindset from pre-purchase to post-purchase, use embedded calls-to-action (CTAs) to make your product irresistible, and leverage storytelling to spark desire. Craig shares real-world strategies from his entrepreneurial journey, including the psychology behind making customers visualize ownership a game-changer for conversions.