How does a manufacturing company double in size with limited workforce availability? What role will AI play in the future of electronics manufacturing? Nicole Russo from Microboard provides powerful insights into these questions and more during our conversation at APEX 2025.
Looking to establish their second manufacturing site, potentially in the western United States, Microboard stands at an exciting crossroads. Having already doubled their business over the past six years, they're strategically planning to repeat this achievement by 2028. Nicole candidly shares their approach to expansion, weighing the benefits of greenfield development against acquisition or partnership models, while emphasizing their unwavering commitment to remaining family-owned despite frequent private equity overtures.
What truly separates Microboard is their dual mission of building cutting-edge technology while helping those living on less than a dollar a day. "There's no U-Haul behind your hearse—you've got to live your legacy while you're alive," explains Nicole, highlighting how this purpose-driven approach energizes their team and shapes their business decisions. We explore their commitment to workforce diversity, including their neurodiversity initiative which, while challenging, reaffirms their belief that "everyone deserves a good job."
The conversation addresses artificial intelligence not as a buzzword but as an essential business imperative. "AI has to start to show up in profit... if you're not thinking that way, you're behind already," warns Nicole. With defense sector strength continuing and other markets awaiting clarity on tariffs and economic conditions, Microboard remains focused on technological advancement—even working with components so rare that only 100 exist worldwide. This fascinating discussion offers valuable insights for manufacturing leaders navigating similar growth and technology challenges.

EMS@C-Level Live at APEX is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

EMS@C-Level is sponsored by global inspection leaders Koh Young (https://www.kohyoung.com) and Creative Electron (https://creativeelectron.com)

You can see video versions of all of the EMS@C-Level pods on our YouTube playlist.