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Why Most Businesses Don’t Actually Need a Video (At First)

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Manage episode 481247999 series 1465906
Content provided by Ben Amos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Amos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.

You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.

🎯 Key Takeaway: Diagnose the problem first — let the solution follow.

Grab your copy of Engage and access the Video Strategist Masterclass here:

👉 engagevideomarketing.com/book

👉 www.engagevideomarketing.com/vsm

  continue reading

301 episodes

Artwork
iconShare
 
Manage episode 481247999 series 1465906
Content provided by Ben Amos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Amos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this first episode of the Beyond the Book mini-series, Ben unpacks a big idea from his new book Engage: The Definitive Guide to Video Strategy — and it might surprise you: most businesses don’t need a video. At least, not right away.

You’ll learn why strategy must come before production, how to spot the common “solution-first” trap, and what to do instead to ensure your video content drives real business results.

🎯 Key Takeaway: Diagnose the problem first — let the solution follow.

Grab your copy of Engage and access the Video Strategist Masterclass here:

👉 engagevideomarketing.com/book

👉 www.engagevideomarketing.com/vsm

  continue reading

301 episodes

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