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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Lars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth.
We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include:
1. Key learnings gleaned from working with industry leaders like Neil Patel
2. Things to avoid while building a SaaS business
3. Brilliant Strategies for forming high-performance growth teams
4. Unique CRO tactics and growth hacks to uplift web and mobile conversions
5. Impressive ways of maintaining your growth curve
6. Actionable ideas for designing the future roadmap for success
This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to boosting the business growth.
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