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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Arpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia.
In this episode, he will be enlightening us on:
- How to effectively craft a brand message
- Why content marketing is extremely crucial for Kitchenware products
- Choosing a pricing strategy that helps you enhances your brand perception
- How WonderChef is growing 10X as the most preferred brand for the households
Listen to this episode if you are curious about what goes behind building a remarkable brand and different strategies for channeling your growth.
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