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Voice on Autopilot: How I Systematized My Brand Voice to Make Content Creation Calmer

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Manage episode 486628027 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What if your brand voice didn’t live solely inside your head? What if it was a system—a tool that helped you write faster, delegate confidently, and create calm across your business?

In this episode, I share how I took my brand voice from “just a vibe” to a repeatable, documented system with the help of voice strategist Justin Blackman. We dig into how building a voice guide changed the way I write, collaborate, and scale. If content creation feels like a bottleneck—especially when you're not the one doing the writing—this episode is for you.

We’re not just talking about voice—we’re pulling two big levers from the CALMER framework:
Efficiency, by turning intuition into reusable tools
Management Style, by empowering your team with clarity instead of corrections

This is a behind-the-scenes look at the system that helped me put my voice on autopilot—and made content creation calmer, faster, and more fun.

What You’ll Learn:

  • Why “no one can write like me” is a sign you need a system, not more effort
  • The three components of a brand voice (and why most guides get it wrong)
  • How defining the difference between you and your brand prevents burnout
  • Why “authenticity” doesn’t have to mean writing everything yourself

Learn More About Justin Blackman

Learn More About the Host – Susan Boles

  • (00:00) - The Subjective Nature of Brand Voice
  • (00:50) - The Challenge of Maintaining a Consistent Brand Voice
  • (01:51) - Building a Scalable Voice System
  • (04:41) - The Science Behind Brand Voice Guides
  • (09:11) - Balancing Personal and Brand Identity
  • (29:17) - Leveraging AI for Authentic Brand Voice

Grab the Calm Service Design + Delivery Swipe File here

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 486628027 series 2815091
Content provided by Susan Boles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Susan Boles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What if your brand voice didn’t live solely inside your head? What if it was a system—a tool that helped you write faster, delegate confidently, and create calm across your business?

In this episode, I share how I took my brand voice from “just a vibe” to a repeatable, documented system with the help of voice strategist Justin Blackman. We dig into how building a voice guide changed the way I write, collaborate, and scale. If content creation feels like a bottleneck—especially when you're not the one doing the writing—this episode is for you.

We’re not just talking about voice—we’re pulling two big levers from the CALMER framework:
Efficiency, by turning intuition into reusable tools
Management Style, by empowering your team with clarity instead of corrections

This is a behind-the-scenes look at the system that helped me put my voice on autopilot—and made content creation calmer, faster, and more fun.

What You’ll Learn:

  • Why “no one can write like me” is a sign you need a system, not more effort
  • The three components of a brand voice (and why most guides get it wrong)
  • How defining the difference between you and your brand prevents burnout
  • Why “authenticity” doesn’t have to mean writing everything yourself

Learn More About Justin Blackman

Learn More About the Host – Susan Boles

  • (00:00) - The Subjective Nature of Brand Voice
  • (00:50) - The Challenge of Maintaining a Consistent Brand Voice
  • (01:51) - Building a Scalable Voice System
  • (04:41) - The Science Behind Brand Voice Guides
  • (09:11) - Balancing Personal and Brand Identity
  • (29:17) - Leveraging AI for Authentic Brand Voice

Grab the Calm Service Design + Delivery Swipe File here

  continue reading

120 episodes

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