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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Content provided by Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, and legal requirements, which can complicate global growth.
To cap things off they discuss AI in advertising and how much AI, bots, and humans are involved in the process of paid search advertising already.
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Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 14: Subdomains, Subfolders, or Separate Domains for Global Marketing (00:00:00)
2. Debating Domain Strategies for International SEO (00:00:21)
3. Branding and Market Considerations (00:01:13)
4. Technical and IT Challenges (00:04:10)
5. Legal and Compliance Issues (00:21:54)
6. Regional Nuances and Language Differences (00:24:22)
7. Cultural Nuances in Marketing (00:30:34)
8. UK vs. US English in Marketing (00:30:50)
9. The Importance of Reducing Friction in User Experience (00:33:10)
10. The Complexity of Hreflang in SEO (00:35:15)
11. Link Building vs. Hreflang Implementation (00:40:29)
12. AI in Advertising: Opportunities and Challenges (00:46:04)
13. Lightning Round: Recommendations and Fun (00:59:03)
63 episodes
