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In this episode, Dave delves into the critical process of SEO content migrations, outlined through a detailed seven-step plan. This comprehensive guide is designed for individuals and organizations looking to effectively migrate their digital content without compromising site performance. The steps range from pre-work and discovery, technical reviews, and content analysis, to post-launch activities and continuous improvement, emphasizing the importance of meticulous planning, stakeholder engagement, and strategic execution to ensure successful content migration and SEO optimization.

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Chapters

1. Introduction to SEO Content Migrations (00:00:00)

2. Understanding Content Migration (00:01:21)

3. The Seven-Step Plan for SEO Content Migrations (00:02:44)

4. Step One: Pre-Work and Discovery (00:02:57)

5. Step Two: Technical Review and Template Building (00:03:49)

6. Step Three: Content Review and Opportunity Identification (00:04:11)

7. Step Four: Building Redirect Strategy (00:04:49)

8. Step Five: Feedback, Testing, and Rollback Strategy (00:05:27)

9. Step Six: Post-Launch Quality Assurance and Activities (00:06:44)

10. Step Seven: Continuous Monitoring and Improvement (00:07:23)

11. Deep Dive into Each Step (00:07:46)

12. Conclusion and Final Thoughts (00:34:41)

63 episodes