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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Welcome to the latest episode of Enterprising Minds! In this episode, we dive deep into audience targeting—defining audiences, gaining insights, and effectively targeting them. Join the discussion as we explore the evolution of marketing, the impact of AI, and practical strategies for both B2B and B2C sectors. From analyzing keyword data to developing personas and using tools like SparkToro, this conversation is packed with valuable insights for anyone looking to improve their audience targeting and marketing effectiveness. Don't miss out on these expert tips and key takeaways!
Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.
Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx
Do you have ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com
Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 34: Mastering Audience Targeting - Insights & Strategies (00:00:00)
2. The Evolution of Marketing Channels (00:02:44)
3. Challenges in Audience Sizing and Targeting (00:04:33)
4. Case Studies and Real-World Examples (00:08:32)
5. Effective Marketing Strategies and Tactics (00:10:52)
6. Understanding the Value of Clicks and Conversions (00:25:29)
7. The Complexity of Attribution in Marketing (00:32:03)
8. Conclusion and Final Thoughts (00:38:09)
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