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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Join Dave Dougherty and Ruthi Corcoran in Episode 37 of Enterprising Minds as they explore the latest trends in AI and digital marketing. From a light-hearted discussion on pastry preferences to a deep dive into OpenAI's SearchGPT, the duo covers topics ranging from user trust to content creation strategies. Reflecting on Rand Fishkin's insights on evolving content strategies addressing the relevance of zero-click content, they analyze the role of AI in shaping the future of content promotion. Don't miss this engaging conversation on the intersection of technology and marketing.
Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.
Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx
Do you have ideas or suggestions? Get in touch at [email protected]
Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 37: Exploring OpenAI's Search GPT and Zero-Click Content Strategies (00:00:00)
2. Pie As a Crust Delivery System and Filling Abuse (00:01:20)
3. Exploring OpenAI's SearchGPT (00:02:59)
4. Ruthi's Live Reaction to SearchGPT (00:05:43)
5. Zero-Click Content, Digital Marketing Insights from Rand Fishkin (00:19:59)
6. The Future of Owned Media and Digital Presence (00:27:47)
7. Closing Thoughts and Audience Engagement (00:36:58)
63 episodes
