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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Content provided by Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Dougherty, Ruthi Corcoran, Alex Pokorny, Dave Dougherty, Ruthi Corcoran, and Alex Pokorny or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Enterprising Minds, join Dave and Alex as they explore the evolution of digital strategies over the last 15 years. They delve into the significant shifts in email marketing, the emergence of specialized marketing roles, and the balance between advanced tools and user-friendly systems. The discussion highlights the transition from traditional advertising to intricate digital campaigns, the influence of platform changes on marketing strategies, and the complexities introduced by legal regulations.
Ruthi shares insights on the convergence of online and offline marketing, the importance of real-time marketing, and how disruptive technologies like Uber and Airbnb are reshaping audience engagement. This episode is a must-listen for anyone interested in understanding the current landscape of digital marketing and its implications for businesses.
Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.
Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx
Do you have ideas or suggestions? Get in touch at [email protected]
Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 44: The Evolution of Digital Strategy - Then and Now (00:00:00)
2. Evolution of Email Marketing (00:01:02)
3. Specialization in Digital Marketing (00:04:43)
4. Platform Changes, Social Media, and the Decline of Organic Social Reach (00:06:47)
5. Mass Communications and Audience Targeting (00:08:52)
6. Local News and PR Evolution (00:09:49)
7. Disruptive Technologies and Platforms (00:13:58)
8. Blurring the Lines Between Online and Offline Marketing (00:15:17)
9. Real-Time Marketing and Campaign Speed (00:19:56)
10. The Rise of Micro Conversations: Influencer Marketing and Audience Targeting (00:21:53)
11. Paid Advertising, Organic Presence, and Maintaining Audience Engagement (00:24:32)
12. Specialization of Solutions and Consumer Choices (00:33:37)
13. The Impact of Online Reviews and Consumer Research (00:41:06)
63 episodes
