In this episode of Enterprising Minds, join Dave and Alex as they explore the evolution of digital strategies over the last 15 years. They delve into the significant shifts in email marketing, the emergence of specialized marketing roles, and the balance between advanced tools and user-friendly systems. The discussion highlights the transition from traditional advertising to intricate digital campaigns, the influence of platform changes on marketing strategies, and the complexities introduced by legal regulations.
Ruthi shares insights on the convergence of online and offline marketing, the importance of real-time marketing, and how disruptive technologies like Uber and Airbnb are reshaping audience engagement. This episode is a must-listen for anyone interested in understanding the current landscape of digital marketing and its implications for businesses.

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Connect with Ruthi

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