What does it take to build multi-million dollar luxury homes in today's challenging market? Doug Peterson of Peterson Builders TX pulls back the curtain on his third-generation construction business that's thriving in the competitive Texas Hill Country.
Doug shares candid insights about the risks and rewards of scaling a construction business, revealing he would have grown faster had he known then what he knows now. His refreshing perspective on balancing ambition with execution comes from years of creating custom homes ranging from $1.5 to $20 million for discerning retirees seeking their perfect sanctuary.
The conversation takes a practical turn as Doug explains how he revolutionized his materials management approach after supply chain disruptions. By maintaining dedicated storage space and ordering high-end appliances at project inception, he saves months of construction time—a competitive advantage in the luxury market. His obsessive attention to detail, including multiple rounds of "blue taping" imperfections, exemplifies the craftsmanship that distinguishes truly exceptional builders.
Perhaps most surprisingly, Doug challenges conventional wisdom about family business. Rather than avoiding familial ties, he actively incorporates loved ones into his company, creating a legacy while spending quality time together. "Take the people that you already love and put the time with them," he advises, though he never pressures family to join. His balanced approach—working six days but keeping Sundays sacred—offers a blueprint for entrepreneurs seeking sustainable success without sacrificing personal life.
Doug's final words of wisdom come from hard-won experience: "Don't just do it. Do it right." After weathering a serious workplace injury incident, he emphasizes proper insurance coverage as non-negotiable for business longevity. Whether you're in construction or any other industry, this conversation provides valuable perspectives on calculated risk-taking, quality control, and protecting what you build. Connect with Doug at [email protected] to learn more about his approach to business excellence.

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Bill

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All the best!

Bill