Discover the inspiring journey of Ben Colvin, co-owner of Devil's Foot, as he shares how dissatisfaction with overly sweet cocktails led to the birth of a craft ginger beer brand that champions quality non-alcoholic options. From the humble beginnings of homebrewing in a garage to distributing over a million cans annually, Ben opens up about the transition from his conservation nonprofit work to entrepreneurship. This episode promises insights into the early days of Devil's Foot and the lessons learned while scaling the venture across multiple states, offering a refreshing look at the path from nonprofit to a successful business.
After 15 years of conservation nonprofit work experience, Ben launched Devil's Foot Beverage Company using that environmental-focus mission lens. Through a vision of "Farm-to-Can" practices and goals of the Full Fruit Life concept and community engagement, Devil's Foot continues to innovate and lead in the field by brewing crafted sodas that are truly unique and focus on sustainable products and company impacts.

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