Erik Fabian transforms everyday sourdough challenges into innovative kitchen solutions with Sourhouse, born from his own bread-baking frustrations during the pandemic.
What makes this entrepreneurial story particularly compelling is Eric's thoughtful approach to business building. Rather than rushing to market during the initial COVID sourdough craze, he spent two years perfecting his product. This patience positioned Sourhouse to capture sustainable growth rather than riding a temporary trend.
Eric shares valuable insights about bootstrapping versus venture funding, explaining how staying lean and focusing on brand-building has allowed his small team to grow profitably while maintaining creative control.
The conversation tackles the delicate balance between entrepreneurship and family life, with Eric revealing how he incorporates his children into the business while setting boundaries that protect family time.
For anyone considering starting a specialty brand or pursuing crowdfunding, this episode delivers practical wisdom about market timing, building community around your products, and creating a category where none previously existed. Eric's story proves that even in established industries like kitchenware, innovation opportunities await those willing to notice overlooked problems and craft thoughtful solutions.

ABOUT ERIC:
Erik Fabian is a homebaker, dad and co-founder of Sourhouse. Based in Asheville, North Carolina, Sourhouse envisions a world where people gather daily to share homemade sourdough bread and other fermented foods. So Erik and co-founder Jennifer Yoko Olson design tools that simplify sourdough baking and inspire people to make more bread.

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Bill

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All the best!

Bill