HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode we sit down with Massimo Zefferino of zfactor, the digital marketing firm that handles our work at QA Cafe and many others in the broadband and computer networking industries, about finding a niche, sticking with it, and making sure that everyone everywhere is always thinking about the end-user first when designing their brand and their messaging around technology.
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