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Best friends Joel and Matt are the co-hosts of How to Money which is all about providing the knowledge & tools that normal folks need to thrive in areas like debt payoff, DIY investing, and crucial money tricks that will provide continuous help along your journey. We believe that access to unbiased and jargon-free personal finance guidance is more necessary than ever before. When you handle your money in a purposeful, thoughtful way that works for your lifestyle, you can really start living ...
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In this insightful episode of “Path to Market”, Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures, are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit.
Here what's covered:
- 01:01 - 01:36 | Pre-Product Market Fit Strategies
- 01:36 - 02:30 | Validating Customer Assumptions
- 02:30 - 03:50 | Effective Customer Interviews
- 03:50 - 05:04 | Identifying ICP and Pain Points
- 06:23 - 07:39 | The Importance of Customer Feedback
- 07:39 - 08:54 | Retention vs. Acquisition Strategies
- 08:54 - 10:15 | Post-Product Market Fit Tactics
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