In this episode, Andreas Munk Holm talks with Jon Coker, co-founder and GP at Eka Ventures, to unpack the strategy behind their conviction-led investment model and its outsized outcomes. Jon shares why Eka’s focus on consumer health and sustainable consumption is redefining what it means to deliver impact from venture, not just within it.Jon challenges the traditional index-style logic of venture capital, arguing instead for deep diligence, founder-first frameworks, and high-bar decision-making shaped by firsthand experience with outlier success. This episode is a masterclass in aligning fund design, sourcing strategy, and conviction-building to deliver both impact and performance.
Here’s what’s covered:

• 03:25 Why Eka Doubled Down on Concentrated Portfolios
• 05:44 Structural Drivers Behind the Portfolio Strategy
• 07:18 Challenging the Index Logic of Venture
• 14:05 How Eka's Style Shapes Decision-Making Processes
• 16:34 Consumer Tech: Eka's Favorite Layer Cake
• 21:05 Bias for Action: A Key Founder Trait
• 28:35 Building Conviction: The Founder's Role at Eka
• 29:12 Eka's Deep Founder Diligence Model
• 44:57 Impact From Venture vs. Impact In Venture
• 50:57 Scaling Impact: Why Depth and Scale Matter