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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If video still feels intimidating, time-consuming, or like something you “should” be doing but can’t keep up with, this episode will change your mind.
Montana-based photographer, videographer, and educator Shayna Lloyd of Montana Diaries joins Becky to unpack the real purpose of video marketing — connection, not perfection. Shayna shares how she went from travel vlogs to running a thriving photo + video business and how video became the most powerful tool for growing trust and visibility in her brand.
You’ll hear how she uses “function-first” content to bring in aligned clients, why your video strategy should start with your buyers’ needs — not trends, and why filming should feel natural, not forced. Shayna breaks down the difference between behind-the-scenes content and face-to-camera video, how to use each at different stages of the client journey, and tips for using video you probably already have on your camera roll.
Key Takeaways
- Serve first. Video is about connection, not performance. Focus on helping your audience, not impressing them.
- Keep it simple. Use what you already have — your camera roll, your phone, your wedding days. Done is better than perfect.
- Show your process. Behind-the-scenes clips build trust and help couples see what it’s like to work with you.
- Talk to your people. Use face-to-camera videos to share your personality and values so the right clients feel drawn to you.
- Make it searchable. Use captions and keywords that answer real questions couples are Googling.
- Share generously. Share clips with your vendor team — it builds goodwill, referrals, and community.
- Start small. You don’t need fancy gear or a strategy deck. One short, helpful video can start momentum.
Resources & Links
- Connect with Shayna on Instagram: @shayna_lloyd
- Montana Diaries website
- Devin & Shay on Instagram: @devin_and_shay
- Podcast: The Devin & Shay Show
Connect with Becky
- Instagram: @eventcrush.ed
- Email: [email protected]
If you enjoyed this episode, please subscribe and consider leaving a review! ❤️
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