Artwork
iconShare
 
Manage episode 492646062 series 3636693
Content provided by Chris Dunn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dunn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Carter Parrish, Leader of Growth / Senior Producer at Robotproof, a creative experiential marketing agency. Carter shares his insights on how brands can extend their reach beyond the trade show floor by creating immersive experiences that engage audiences before they even enter the booth.

Through his work with Samsung and other large brands, Carter illustrates how creating experiences outside the booth can generate buzz, gather valuable data, and create long-lasting connections. Drawing from real-world examples like the Samsung Freestyle Activation at CES 2022, Carter breaks down how 70+ freestylers across Las Vegas helped create a massive activation that not only spread awareness but also led to pre-sales, driving customer engagement and generating conversations both on the street and in the booth.

This episode dives deep into the power of experiential marketing, how to scale these efforts for businesses of all sizes, and the critical role storytelling plays in any successful activation.

  • Engaging Outside the Booth: Expanding Your Reach
    • Trade shows are pivotal, but creating experiences outside the booth is key to extending brand exposure. Whether it’s street-level activations or pop-up experiences, getting your brand in front of people before they enter your booth is crucial to building relationships and warming up conversations.
  • The Power of Freestylers: Taking Over the Streets
    • Samsung’s Freestyle Activation at CES 2022 is a prime example. Freestylers (think breakdancers, freestyle footballers, and roller girls) were sent into Las Vegas, equipped with QR codes and projectors, creating buzz on the street before consumers even made it to the booth. This organic street-level engagement helped with pre-sales and customer awareness.
  • The Future of Experiential Marketing: Innovation & Inclusivity
    • Carter shares insights into the future of experiential marketing, where inclusivity, accessibility, and immersive experiences like VR and neurodiversity considerations are gaining importance. Creating safe spaces for attendees to recharge is becoming a significant trend in the industry.

Carter Parrish’s insights into the power of experiential marketing highlight that success doesn’t just come from booth engagement. By creating immersive, out-of-the-box experiences, brands can connect with consumers on a deeper level, both before and after the event. With the right strategy, any brand—no matter the size—can scale these efforts to drive awareness, engagement, and sales.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn

Follow Us on LinkedIn and YouTube

Subscribe to our Newsletter!

  continue reading

Chapters

1. Episode Intro & Guest Introduction (00:00:00)

2. Why Experiential Marketing Matters Beyond the Booth (00:03:39)

3. Case Study: Samsung Freestyle Activation at CES 2022 (00:07:39)

4. The Power of Data: How Street-Level Activations Capture Valuable Insights (00:12:39)

5. Scaling Experiential Marketing for Smaller Brands (00:17:39)

6. The Future of Experiential Marketing: Trends & Inclusivity (00:21:39)

7. How Storytelling and Content Strategy Drive Engagement (00:25:39)

8. Carter’s 3 Key Takeaways for Event Marketers (00:30:39)

9. Closing Thoughts & Wrap-Up (00:35:39)

27 episodes