Events are full of powerful moments — but only the teams who capture them intentionally turn those moments into long-term value.

In this episode, Chris Dunn sits down with co-host and guest Brendon Hamlin, Founder of Hamlin Creative, to break down how brands can transform trade shows, conferences, activations, and corporate events into content engines that live far beyond show days.

Brendon shares lessons from his early career in TV promo production all the way to leading content teams at large brand experiences. Together, he and Chris explore how content can drive visibility, sales enablement, internal communication, and year-round engagement when it’s done with strategy instead of improvisation.

• The four types of event content every brand should leverage
Brand activations, trade shows, events, and conferences — and the unique opportunities each one creates.

• Why trade show booths are “film sets” in disguise
How to use booth environments for demos, leadership messages, testimonials, and personalized prospect follow-up.

• How to build a long-term content library with one event
Examples from pitch nights, competitions, product showcases, and large internal conferences.

• Vertical-first content strategy
Why 9:16 is becoming the dominant format for social and how content teams are adapting.

• The difference between documenting and creating content
Real strategy happens before the event, not the week of — and it dramatically reduces cost per video.

• What content teams wish brands planned for earlier
From interview lists to social-asset needs, Brendon breaks down how preparation drives ROI.

If your brand is investing thousands into events, this episode shows you exactly how to extend that impact — from social content to sales follow-up to long-term storytelling.

It’s a roadmap for anyone who wants their event content to work harder, last longer and connect more deeply.

👉 Listen, take notes and start building a content strategy that multiplies your event ROI.

👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.

This Show is sponsored by Blue Hive

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