10+ Email Marketing Tips to Warm Up Cold Leads

Evergreen Marketing (formerly CarrotCast)

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2M ago 36:41

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If you're doing an automated follow up for seller leads or you have an email list of past leads that you'd like to nurture, this episode is FULL of specific tips on how to close more deals through email! We cover why the Gmail promotions tab isn’t killing your emails (and why 50% of people check it daily), how a one-word reply strategy can increase responses by 15%, and why the real estate industry's biggest mistake is not emailing leads enough. Whether you're a seasoned investor or just setting up your first automated follow-up sequence, this is for you. Listen in.

Mentioned in this episode:

Jay's Subject Line Analyzer – Free tool to test your email subject lines

Do This, Not That Podcast w/ Jay

Carrot CRM – Automate your follow-up sequences

OmniDrip – Done-for-you real estate email sequences

Key Quotes:

💬 "Most investors aren’t emailing their leads enough. If you don’t send weekly, you’re invisible."

💬 "There is no such thing as spam trigger words anymore—stop obsessing over that and focus on engagement."

💬 "50% of people with the Gmail promotions tab check it daily. It’s not hurting your emails—it’s helping them."

💬 "A simple ‘reply with one word’ tactic can boost your lead response rate by 15% overnight."

Auto-generated Chapters:

00:00 - The Email Myth: Promotions Tab

00:53 - Podcast Intro & Guest Intro

03:08 - The Power of Owning Your Email List

04:52 - How to Get Leads to Respond

06:07 - Subject Line Hacks for More Opens

08:51 - The Truth About Spam Trigger Words

11:01 - Why You Shouldn't Fear the Promotions Tab

14:57 - How Often Should You Send Emails?

17:26 - Writing Emails That Actually Get Read

20:06 - The #1 Mistake in Email Follow-Ups

21:28 - Automating Conversations Without Losing the Human Touch

23:06 - How AI Can Improve Your Email Strategy

25:43 - Using Competitor Emails to Your Advantage

27:41 - Why Personalization & Humor Work in Emails

32:26 - Best Practices for Nurturing Old Leads

35:08 - Final Advice: Just Hit Send

***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/

***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF

***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.

614 episodes