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Loyalty vs data?
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Manage episode 332718908 series 2682477
Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases.
What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks?
We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust.
Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on June 15th, 2022.
71 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 26, 2024 17:54 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 332718908 series 2682477
Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases.
What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks?
We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust.
Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on June 15th, 2022.
71 episodes
All episodes
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