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If you're still relying on check calls and spreadsheets to track freight, you're already behind.

In this episode, Chain’s EVP of Sales, Kevin Coomes, joins the show to break down how his team is building AI-powered tools that make life easier for freight brokers, from exception management to proactive customer communication. We also dig into the origin of Chain, how their Autopilot tool works inside your TMS, and why eliminating noise is the real key to broker productivity.

Key takeaways:

  • Most freight brokers still rely on outdated, reactive methods like manual check calls.
  • Chain uses AI to centralize communication and automate exception management directly inside the TMS.
  • Autopilot is designed to work in the background, taking care of low-value tasks so brokers can focus on what matters.
  • Visibility doesn’t just mean tracking freight—it means proactively alerting stakeholders before problems arise.
  • The freight future is about cleaner data, less busywork, and platforms that help you grow.

LINKS:

WATCH THE FULL EPISODE HERE

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Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.

Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.

CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

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Chapters

1. AI in the Background, Brokers in Control (00:00:00)

2. Using Multiple AI Models to Power Automation (00:02:48)

3. What Automation Really Looks Like in a TMS (00:14:19)

4. Reducing Noise With Smart Exception Management (00:23:01)

5. Why Freight Brokers Are Overwhelmed by Visibility Tools (00:30:38)

6. What China Taught Us About Freight Efficiency (00:37:53)

7. The Role of Trust and Branding in Freight Tech Sales (00:46:06)

461 episodes