We hear "data breach" or "data leak" or "they're gathering our data" and don't stop to consider what that really means. We've accepted that there's nothing really we can do about it anyway, so why fuss?

"Does it really matter? Who cares! Well, I don't have anything to hide." We've all heard those statements, maybe even said them ourselves. But those are cop-outs. Ignorance can't be bliss forever.

So, now that we know what it means when we say "data" and how these companies make money from this data, let's collectively pull our heads out of the sand for a few minutes and start to fully comprehend the amount of information that we're giving away about ourselves.

Featured guests this episode:

Tim Shea is the founder and CEO of Latticework Insights.

K Krasnow Waterman was the Chief Information Officer of the first post-9/11 data analytics facility established by the White House and, next, led the reorganization of the FBI's intelligence operations. She has held a multitude of roles across the government and business worlds, as well as being a Sloan Fellow at the Massachusetts Institute of Technology.