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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🎧 Episode 170: Wealthy, Well-Known, and Wildly Intentional — Redefining Success with AJ Vaden (Part 1)
In Part 1 of this two-part series, Sonnie sits down with personal branding powerhouse AJ Vaden—co-founder of Brand Builders Group and co-author of the brand-new book Wealthy and Well-Known (pre-order by July 1 for $350.00 in amazing bonuses!).
AJ shares her incredible story of reinvention after being “super fired,” losing everything she had built—and the unexpected opportunity that followed with Lewis Howes. This episode is a masterclass in redefining success, reclaiming peace, and building a brand rooted in purpose.
We explore:
- The true meaning of being wealthy (hint: it’s not money or time)
- Why being well-known is more about alignment than audience size
- How hustle culture leads to burnout and distraction
- The core philosophy behind Brand Builders Group: “Diluted focus gets diluted results”
- The myth of multiple income streams—and the surprising truth about growth
- How AJ and Rory’s lowest point became the launchpad for their life’s work
- Why trust and reputation—not followers—are your greatest assets
- What it really means to be a “mission-driven messenger”
🔑 Key takeaways:
- Peace is the new profit—and it’s available now
- You already have a personal brand… but is it the one you want?
- Focus is a growth strategy—not a limitation
- Your greatest influence happens offline, in real relationships
💡 Quotes to remember:
“You don’t have to have a lot of money or time to have peace… but you do have to live in your purpose to find it.”
“Reputation precedes revenue. Value precedes transaction.”
📚 Resources mentioned:
✨ Pre-order Wealthy and Well-Known by July 1st and claim $350 in free bonuses:
https://www.wealthyandwellknown.com/
Learn more about AJ’s work at Brand Builders Group:
https://www.brandbuildersgroup.com/
AJ's Instagram:
https://www.instagram.com/aj_vaden/
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
Chapters
1. The Day I Got Super Fired (00:00:00)
2. Entering Year Three: Evoke Greatness (00:02:11)
3. Meet AJ Vaden: Brand Building Expert (00:06:28)
4. What Wealthy & Well-Known Really Means (00:10:23)
5. Peace Is the New Profit (00:14:10)
6. Focus: The Secret to Breakthrough Success (00:18:13)
7. Reputation Precedes Revenue: AJ's Story (00:22:16)
8. End of Part One (00:29:05)
171 episodes
