If you want to learn how AI transformed SEO strategy and how to rank in results, this episode is for you.

"The world is noisier than ever." - Melih Oztalay

In this conversation, Carol Schultz speaks with Melih Oztalay, CEO and internet marketing expert of Smartfinds Internet Marketing. They discuss the significant changes in marketing due to AI, the importance of adapting to these changes, and the four A's of change: anticipate, accept, adapt, and adopt.

Carol and Melih explore the necessity for businesses to invest in marketing to stay competitive. The discussion also touches on the impact of the political climate on business growth and the importance of a strong marketing foundation to navigate these challenges.

Takeaways

AI is transforming the marketing landscape significantly.

Businesses must anticipate and accept changes to thrive.

The four A's of change are crucial for adaptation.

Notable sources are essential for AI recognition.

The competitive landscape is noisier than ever.

Waiting to invest can lead to missed opportunities.

Chapters

00:00 Navigating Change in Marketing

08:54 The Impact of AI on SEO

16:37 The Evolution of Smart Finds Marketing

20:52 Building a Resilient Team Culture

23:56 Building a Collaborative Culture

25:25 Navigating Political Climate Challenges

28:20 Investing in Growth Amid Uncertainty

29:11 Understanding Client Investment Decisions

31:38 The Importance of Omni-Channel Marketing

34:49 Impact of Political Climate on Business

37:02 Morale and Investment in the Workplace

38:35 Lessons from Historical Business Failures

40:46 The Interplay of Marketing and Sales

Connect With Host Carol Schultz

Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and Instagram.

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