Randy Reyess is co-founder of VenturePact, a technology services firm that matches companies with talented application development teams from around the globe. He has also written in publications such as Forbes, Fast Company and Harvard Business Review. In our conversation today, Randy describes in detail how to acquire customers through online advertising, including VenturePact's strategic use of dynamic landing pages. He also describes his approach to growing the company from 2 to 27 people in 3 short years. For more lessons about how to be an execepreneur, visit www.execepreneur.com.