“Leadership is about turning people into doers.”

In this episode, Craig Anderson talks with Marc Rust, CEO and Founder of Consequently Creative, about the intersection of creativity, leadership, and vision. Marc shares his journey from creative director to business owner, highlighting the importance of setting clear standards, fostering initiative, and balancing passion with structure. He talks about how hiring people with strong personal passions leads to stronger teams, why fear holds so many leaders back, and how gratitude can open doors to success. Marc also reflects on leadership lessons from Richard Branson, the power of audacity, and why finishing what you start is just as crucial as starting in the first place.

After You Listen:

• Connect with Marc Rust on LinkedIn

• Visit Marc’s website at marcrust.com

• Check out Consequently Creative

• Connect with Craig on LinkedIn

• Subscribe to Craig’s "The Evolving Leader" newsletter

Key Takeaways:

• Embrace audacity and take initiative, even when the path isn’t clear

• Hire people with personal passions and foster an environment where creativity thrives

• Set a clear vision, reinforce appreciation, and don’t let fear hold you back

Things to listen for:

(00:00) Intro (01:25) Marc’s early leadership journey (02:38) Lightning round: leadership insights (09:08) How creativity and leadership intersect (16:05) Hiring passionate people and building great teams (20:30) The role of vision in scaling a business (24:54) Why gratitude and appreciation matter in leadership (28:15) Leadership advice Marc would give his younger self