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Connectbase’s CEO & Founder, Ben Edmond, explains how location truth, spatial awareness, and API-driven automation cut fallout, speed quoting and ordering, and build trust across the ecosystem, turning months of manual work with near-instant global connectivity. Can precision truly transform business networks?
In this Executives at the Edge episode, host Pascal Menezes explores these topics and more with Ben Edmond of Connectbase:
- Why does “best-effort” internet fail mission-critical business networks?
- What is “location truth” and why does it matter in connectivity?
- How can spatial awareness uncover near-network opportunities?
- How does automation slash quoting and ordering from months to seconds?
- What hidden inefficiencies still challenge global business networks today?

Learn More
- About how Mplify’s LSO APIs for business automation power Address Validation and Site Query.
- Explore how Mplify LSO API certifications build trust and interoperability global networks.
- Read the Edge VIEW Blog Post, Enterprise Network Automation Starts with Interoperable APIs.
- Also listen in on Ben’s last podcast, Supply Chain Automation: Building the Global Business Internet.
- Discover automation and AI-powered connectivity at Mplify’s 2025 Global NaaS Event (GNE), 10–14 November in Dallas, Texas, USA.
Executives at the Edge podcast is brought to you by Mplify, a global alliance of network, cloud, cybersecurity, and enterprise organizations working together to accelerate the AI-powered digital economy through standardization, automation, certification, and collaboration.
Interested in sharing your industry perspective as a podcast guest? Contact Us!
The post Location Truth & Automation: Transforming Business Connectivity appeared first on Mplify.
84 episodes