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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Most business owners focus on the numbers they can see – balance sheets, P&L, cash flow. But what about the value that doesn’t show up on your financial statements?
In this episode, Darryl Bates-Brownsword is joined by Kevin Harrington to dig into positioning – one of the most powerful but often overlooked intangible assets. It’s the first in a mini-series about the off-balance-sheet factors that make or break your exit.
You'll discover:
✅ How to make your business stand out in a crowded market
✅ Why smart positioning can increase your business valuation by 30%
✅ How to reduce owner-dependence and create sustainable growth
✅ What the 95/5 rule means for your marketing and long-term reputation
“Positioning isn’t a branding exercise – it’s a valuation strategy.”
During this episode, Darryl refers to a previous podcast episode:
Unleashing the Power of Intangible Assets: A Practical Guide for Entrepreneurs with Andrew Sherman – which can be found here: https://open.spotify.com/episode/4hoa7PkjO70rdUNYWMnVew?si=9049e621bfd64e44
Whether you're starting to think about succession planning or you're actively preparing for exit, this episode is packed with tips you can use right now to strengthen your business and your future.
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