Ten years ago, Brock Weatherup sold his first company, Pet360.com, to PetSmart for $160 million.

It took under five years to build. Since then, he’s had two more successful exits, but two years ago, his journey took an unexpected turn when a life-changing medical diagnosis reshaped his entire outlook.

In this episode, Brock talks about the secrets behind his consistent success, what keeps him optimistic and gives him a sense of purpose, and how he cultivates relationships in both business and private life.

_____________________________________________________
00:00:00: Introduction
00:01:17: Brock's first company exit experience
00:03:02: Transition challenges after the exit
00:03:31: Acquisition by PetSmart and transition experience
00:06:00: Acquisition of PetCoach
00:07:45: Brock's role and relationship with PetCoach team
00:08:59: Insights on being a startup to grown-up stage founder
00:09:41: Brock's involvement in subsequent businesses
00:11:00: Selling Great Pet Care due to MS diagnosis
00:11:56: Diagnosis impact on priorities and motivations
00:13:09: Adjusting to life with MS
00:14:38: Post-exit reflections and personal journey
00:15:41: Engaging with the business community in new ways
00:16:27: Realignment of life and business perspectives
00:21:47: Reflections on Sharing Knowledge and Purpose
00:22:08: Importance of Meaningful Involvement and Family Time in Purpose
00:22:26: Daily Approach to Living Purposefully
00:24:10: Impact of Diagnosis on Relationships and Support System
00:26:07: Friends' Support During a Difficult Time
00:26:54: Tracing the Evolution from First Business to Present
00:27:03: Story of the First Business Failure
00:30:02: Lessons Learned from Business Failures
00:31:15: The Role of Investors and Ethics
00:35:59: Challenges of Transitioning from Owner to Employee Mentality
00:38:24: Celebrating Failures and Learning from Them
00:40:52: Keeping Perspective in Business Ventures
00:41:14: Adapting and Learning in New Environments
00:42:48: Introduction to the CEO’s vision
00:44:09: Staying humble and continuing to learn
00:51:22: Balancing experience and youthful energy
00:52:06: The importance of continuous learning
00:54:01: Past performance vs future success
00:56:15: Building successful teams
00:59:55: The value of the cap table and smart investment decisions
01:02:22: Financial considerations and risk profiles
01:03:27: Final advice for building a new business after an exit
01:02:50: Being intentional in business and personal life
01:03:11: Setting personal intentions and accountability
01:04:25: Specific goals and realistic expectations
01:06:00: Applying business discipline to personal life
01:07:15: Correlation between personal and professional success
01:08:08: Open communication and its importance
01:09:19: Achieving balance and happiness
01:09:22: How to be remembered