Learn about using parodies to catch attention and stop social media scrolling, putting your customers first in every aspect of your business, and building raving fans with a generous grace period.

Bite-Sized Delight From the Episode:

• B2B Doesn't Give You Permission to be Boring2Boring - follow the example of Emily DeBrito Brady (TikTok: @emdibritobrady) and use humor and playfulness in your messaging to grab the attention of business buyers.

• Put Your Fans First - Savannah Bananas owner Jesse Cole offers a playbook for creating remarkable customer experiences in his brand new book, Fans First: Change The Game, Break the Rules, and Create an Unforgettable Experience!

• Make it Delightful to Do Business with You - Rad Power Bikes makes it easy to purchase and easy to be a fan with their customer-centric policies and practices.

Are You Looking for Things We Referenced?

• Fallon-esque Thank You Notes - by Emily DeBrito Brady on LinkedIn

• Follow Emily DeBrito Brady on TikTok: @emdibritobrady

• Sweet Fish - podcast production agency for B2B brands

• Fans First: Change The Game, Break the Rules, and Create an Unforgettable Experience - by Jesse Cole

• Making Meetings Better in the Hybrid Workplace - an ebook by our friends and partners at Mitel

• Rad Power Bikes

• Rate and Review The Experience This! Show

Learn more about the Experience This Show and the hosts:

Joey Coleman

Dan Gingiss