David J. Soler is a relationship marketing expert and there’s no doubt that comes through in this conversation. We talk about specific ways to gain referrals for your business, show or anything else. The way he breaks down his thoughts on the “Core Four” on ways to grow an audience is truly inspiring.

• Build credibility
• Build trust
• Build likability
• Build value

These aren’t really anything new, but they’re definitely something you’ll want to take to heart when growing and defining your business. It’s what I’m trying to do with Expert Empire and am slowly growing in all four areas as is evident by iTunes ratings, downloads, comments and conversations over social media. But guess what, I still want more conversation and engagement. I want to know you better.

Leave a comment below with your thoughts on the core four and the area you focus on most.

Experts mentioned

Cliff Ravenscraft
Pat Flynn
David Siteman Garland
Dan Miller
John Lee Dumas
Stephen Covey

Resources

The 7 Habits of Highly Effective People

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