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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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If referrals keep you afloat but nothing outside referrals converts, there is a single blind-spot creating that pattern.
In this episode, you’ll see where that blind-spot hides in your copy, your positioning and even how you speak about what you do.
It explains why smart buyers don’t enquire, why peers engage more than prospects, and why your process—no matter how strong—never converts.
The odd thing is that referrals disguise this weakness, so you think you have clarity when you don’t.
Once you spot it, you’ll notice how it affects the quality of leads, the price people accept and the confidence buyers have in you.
You’ll see it clearly, but you won’t unsee it.
Tune in and you’ll realise exactly what has been holding you back when you’re not being recommended.
158 episodes
