What do craft breweries, vineyards, and city parks have in common with saving wild salmon? This episode explores how Salmon Safe is reshaping land use across the Pacific Northwest through voluntary conservation.

Learn how farmers, developers, and even college campuses are changing practices to protect clean water, restore habitat, and reduce chemical runoff—without regulatory mandates. Brian Muegge, Farm Program Manager at Salmon Safe, shares stories from the field and explains how certification connects what we drink, build, and grow to the health of our rivers.

It’s a conversation about practical impact, regional resilience, and how small choices across thousands of acres are making a difference—one stream, one field, one partner at a time.